Coming from very tech-focused backgrounds, with experience in product management, electrical engineering and supply chain management, CEO, Adhithi Aji and the Adrich team saw the importance of data and the role it played in understanding consumers.


In the tech world, data is easily acquired, analyzed and used to engage with customers, whether it be for product development, marketing, or sales. The team set out to bring this same data-driven marketing and product development strategy to the CPG world.

With the team's diverse understanding of industry, business and technical knowledge, Adrich has been able to bring to market a cutting-edge innovation which empowers brand owners with a smarter way to connect with their consumers.

Board Members

Manish Sinha

CTO of L'Oreal

Eric Boduch

Co-Founder of Pendo.io

Backed By


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