High Value, Low Contact: Emerging Retail Technology for a COVID-Influenced World
Updated: May 6
In this special guest feature, Melanie Nuce, Senior Vice President of Corporate Development at GS1 US, discusses extracting maximum consumer information from store traffic while also making the experience safe and contactless. Melanie leads a team that investigates new technologies, partnerships and business opportunities to increase the relevance and reach of GS1 Standards—the most widely used supply chain standards in the world. She oversees the exploration of collaboration opportunities to help businesses leverage emerging technologies including the Internet of Things (IoT), blockchain, and machine learning. She has more 20 years of retail supply chain experience, focusing in recent years on retail industry collaboration to improve inventory accuracy, exchanging standardized product data and achieving source to store supply chain visibility.
In mid-March, millions of Americans shifted their purchasing habits on a massive scale, causing unprecedented supply chain aftershocks still continuing today. Retailers have had to quickly act to ensure safe, contactless options are in place, while consumers crammed as much as eight years of spending growth into one month, according to the Shelby Report.
In many ways, the COVID-19 pandemic has been the unexpected driver of digital transformation that has been top of mind among the retail industry for years. Consumers now want to make the most of fewer shopping trips with as little contact as possible, and may be more open to personalization based on big data if it means more convenient and safer shopping experiences. This lessening “creep factor” could open up a new frontier for innovative brands, retailers and solution providers to launch and install high-value, low contact solutions that cater to the needs of pandemic-weary shoppers, while extracting maximum data for future engagement strategies.