Olivery smart bottle enables connected subscription,
DTC e-commerce, and sustainablility
Adrich's refillable subscription smart product brings on average a 37% increase in re-order frequency.
Olivery launches DTC refillable, auto-replenishment subscription with connected re-usable packaging
Goal
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European DTC brand wanted to offer a premium subscription with sustainability-inspired, re-usable bottles.
Solution
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Adrich's‘ peel & stick’ smart tracker enabled speed-to-market for its first ‘connected product’.
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Consumers put the tracker on the reusable bottle (premium-priced SKU), with auto-reorder triggered at a pre-set refill level.
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Integration with e-commerce platform allowed a proactive, real-time response to consumer usage.
Results
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The premium, refillable subscription rapidly became its most popular offering.
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Insights were used to provide personalized messaging /service, increasing consumer loyalty.
Petagogy increases LTV by 33%
By introducing the convenience of "zero-touch shopping"
to Petagogy customers, Adrich helped the company build
brand loyalty with auto-reorder of connected products.
The Clorox Company uncovers new consumer behavior with Adrich
With a dataset 1.5 times the scale of a traditional ethnographic research study, Adrich helped The Clorox Company get unprecedented insights into their flagship product, Pine Sol.
Market Leader in Hair Care
Measured the impact of providing product usage instructions and prompts on consumers' shampoo usage behavior.
Goal: Learn whether consumers are following product usage instructions and measure the impact of timely prompts on consumption behavior.
Solution: Two separate user groups were both given ‘twice-a-day’ usage instructions for the shampoo. Only one group was given an LED-equipped packaging that provided a prompt – a light notification - when product was not used as instructed. Usage was monitored to determine if consumers used product correctly and the impact of prompting on usage behavior.
Results: Group which was prompted to use product saw significant increase in product usage while the unprompted group’s usage behaviors were sporadic, not in line with instructed usage regardless of the demographics.