CPG Brands Achieving Results Using Adrich
Olivery launches DTC refillable, auto-replenishment subscription with connected re-usable packaging
Goal
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European DTC brand wanted to offer a premium subscription with sustainability-inspired, re-usable bottles.
Solution
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Adrich's‘ peel & stick’ smart tracker enabled speed-to-market for its first ‘connected product’.
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Consumers put the tracker on the reusable bottle (premium-priced SKU), with auto-reorder triggered at a pre-set refill level.
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Integration with e-commerce platform allowed a proactive, real-time response to consumer usage.
Results
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The premium, refillable subscription rapidly became its most popular offering.
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Insights were used to provide personalized messaging /service, increasing consumer loyalty.
Measured the impact of providing product usage instructions and prompts on consumers' shampoo usage behavior.
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Goal: Learn whether consumers are following product usage instructions and measure the impact of timely prompts on consumption behavior.
Market Leader in Hair Care
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Solution: Two separate user groups were both given ‘twice-a-day’ usage instructions for the shampoo. Only one group was given an LED-equipped packaging that provided a prompt – a light notification - when product was not used as instructed. Usage was monitored to determine if consumers used product correctly and the impact of prompting on usage behavior.
Results: Group which was prompted to use product saw significant increase in product usage while the unprompted group’s usage behaviors were sporadic, not in line with instructed usage regardless of the demographics.
