The Clorox Company uncovers new consumer behavior  with Adrich

With a dataset 1.5 times the scale of a traditional ethnographic research study, Adrich helped The Clorox Company get unprecedented insights into their flagship product, Pine Sol.

Petagogy increases LTV by 33%

By introducing the convenience of "zero-touch hopping"

to Petagogy customers, Adrich helped the company build

brand loyalty with auto-reorder of connected products.

Market Leader in Hair Care

Measured the impact of providing product usage instructions and prompts on consumers' shampoo usage behavior.

 

Goal: Learn whether consumers are following product usage instructions and measure the impact of timely prompts on consumption behavior.

Solution: Two separate user groups were both given ‘twice-a-day’ usage instructions for the shampoo. Only one group was given an LED-equipped packaging that provided a prompt – a light notification - when product was not used as instructed. Usage was monitored to determine if consumers used product correctly and the impact of prompting on usage behavior.

 

Results: Group which was prompted to use product saw significant increase in product usage while the unprompted group’s usage behaviors were sporadic, not in line with instructed usage regardless of the demographics.