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ADRICH Privacy Policy

Effective May 1st 2019

ADRICH ("ADRICH", "we", "us", "our") is committed to protecting Your privacy and developing technology that gives You the most powerful and safe online experience. This Statement of Privacy ("Statement") applies to the ADRICH website, application, and related services (together, the "Services") and governs our data collection and usage of your Personal Information.

By using the Services, the user of the Services ("User(s)", "You", "Your") consent to the data practices described in this Statement. This is an important document - please read it carefully.

Mobile App Permissions and Data Collection

The Adrich app collects location data to enable product usage tracking even when the app is closed or not in use. We may use and share your device's location including location when the app is not in use to provide timely notifications, promotions and important infomation about the products that you and your family are using.

The Adrich App collects the following data that can be denied and is optional: Location, Email, Phone Number, Ethinicity, Age, Gender, and your Phone's software version. Data is shared at an aggregate level with 3rd party brands only to better serve your needs.

Personal Information we collect

"Personal Information" is any information that can be used on its own or with other information to identify a natural individual.

In order to provide you with the Services, we collect certain Personal Information from you, such as Your e-mail address, name, ZIP code, age, gender, preferences, interests, favorites and usage of the products to which the Services are associated.

As the case may be subject to Your free, specific and informed consent, we may also collect the geolocation of the terminal used for the Services and/or Personal Information which may be sensitive, such as your ethnicity. Such consent, once given, may be freely withdrawn at any time using the settings of Your mobile device and/or dedicated section within the Services.

You also may be identified through our use of cookies or similar technologies as well as by an Advertising Identifier address during the use of the Services. The information we collect will be on how You use our Services. We also collect Personal Information from trusted third-party sources and engage third parties to collect Personal Information to assist us.

How we use Your Personal Information

ADRICH collects and uses Your Personal Information for the purposes of:

  • Providing you with the Services;

  • Operating our business, delivering, improving and customizing our Services;

  • Providing general statistics regarding use of the Services;

  • Informing You about products and services that You request from us, and informing You of related products or services available from ADRICH and its affiliates or partners. We may also contact You via surveys to conduct research about Your opinion of the Services or of potential new services that may be offered; and

  • Monitoring Your journey through our Services, in order to determine what services are the most popular. This Personal Information is used to deliver customized content and advertising within ADRICH to Users whose behavior indicates that they are interested in a particular subject area.


How we share Your Personal Information

Any Personal Information collected via Your use of Services will be processed in the United States. We do not sell, rent or lease our customer lists or Your Personal Information to third parties. We may share Your personal Information with our affiliated entities and other third-party business partners, providers, vendors or contractors ("Trusted Partners") acting on our behalf and under our instructions, in [the United States or various jurisdictions around the world], for the purposes of operating our business, delivering, improving, and customizing our Services, sending direct marketing and other communications related to our business and, when needed, with Your prior consent.

Examples of Trusted Partners include, but are not limited to, Google Analytics for website traffic metrics, MailChimp for email and Intercom for user engagement tracking. All Trusted Partners are prohibited from using Your Personal Information except to provide these services to us, and they are required to maintain the confidentiality of Your Personal Information.

For further protection of Your privacy, ADRICH will only share with third parties data collected through the Services in an aggregated and/or de-identified form that may not be used to identify You, directly or indirectly.

Where mandated or permitted by applicable law, regulation or legal process, we will disclose Your Personal Information to law enforcement officials, government authorities, or other third parties, located in [the United States or various jurisdictions around the world], where such disclosure is in accordance with due process of law and binding upon ADRICH, to the extent necessary to comply with legal process or meet national security requirements, protect the rights, property, or safety of ADRICH, its business partners, You, or others.

In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, Your Personal Information may be among the assets transferred. Acquirer will inform you in accordance with and where mandated by applicable law. You acknowledge that such transfers may occur and are permitted by this Statement, and that any acquirer of our assets may continue to process Your Personal Information as set forth in this Statement.

Transfer, processing and storage of Personal Information

The Services are hosted in the United States and are governed by United States law. If you are using the Services from outside the United States, please be aware that Your Personal Information may be transferred to, stored, and processed in the United States. The data protection and other laws of the United States and other countries might not be as comprehensive as those in your country.

We will perform any cross-borders transfer of Personal Information in compliance with applicable privacy and data protection regulations, including Regulation (EU) 2016/679 of 27 April 2016 on the protection of personal data ("GDPR"). Where mandated by applicable law, to ensure that Your Personal Information does receive an adequate level of protection, we will implement the appropriate measures to ensure that Your Personal Information is treated across ADRICH affiliated entities and by the aforementioned third parties in a way that is consistent with and which respects the applicable privacy and data protection laws. Measures include the following:

Please list the appropriate measure implemented, e.g. Privacy Shield adhesion, Standard Contractual Clauses, password protected access control, hashing algorithm.

Security and confidentiality of Your Personal Information

ADRICH secures Your Personal Information from unauthorized access, use, or disclosure. We secure the Personal Information You provide on computer servers in a controlled, secure environment, protected from unauthorized access, use, or disclosure. When Personal Information is transmitted to other websites, it is protected through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

We also rely on reasonable measures to safeguard Personal Information in our possession, including:

  • Enforcement of group-wide policies and procedures on Personal Information use, security, and confidentiality;

  • Restricting access to Personal Information to only those employees and third-party service providers on a "need to know" basis and under strict confidentiality requirements;

  • Use of technologies to safeguard data during transmission, such as SSL encryption for some of the data that You provide via our website and using appropriate security measures to safeguard the data we collect and possess;

  • Use of industry-standard measures and processes for detecting and responding to inappropriate attempts to breach our computer systems and networks.

The Internet and any communication thereon cannot be guaranteed to be secure at all times, and we cannot ensure or warrant the security of any Personal Information You provide us through this technology. In this regard, we have procedures to deal with any suspected data security breach and will notify You and any regulator of a suspected breach where required to do so.

Retention of Personal information

We will retain Your Personal Information for only as long as needed to fulfill the purposes for which it is collected. We will retain and use Your Personal Information as necessary to comply with our business requirements, legal obligations, resolve disputes, protect our assets and enforce agreements to which ADRICH (or any of our affiliated entity) is a party.

For more information about the retention periods, please refer to the summary table below.

Children's Privacy

We encourage parents and guardians to take an active role in their children's online activities. We do not sell or offer our products or services to children. As such, our Services are designed for adult user interaction. We do not intentionally collect Personal Information from children under the age of 18. If You are a parent or legal guardian of a minor under the age of 18 and believe that the minor has disclosed Personal Information to us, please contact us using the contact details provided in this Statement.

Choice and Opt-Out

Subject to Your choices, we may also send You direct marketing communications via email. In addition to the "unsubscribe" link contained in each of our e-mail marketing communications, You may opt-out freely and at any time from receiving ADRICH newsletters or other e-mail marketing communications from us by sending an e-mail to

We may send You service communications relating to the products or Services we provide You via email (e.g. to inform You about changes to the product or service You requested from us, revisions of our terms and conditions or this Policy). As such service communications are necessary for the purposes of providing You with our products or Services or complying without legal obligations, You will not be able to opt-out from receiving them.


California Privacy Rights

Shine the Light. Under California's "Shine the Light" law, California residents who provide certain personally identifiable information in connection with obtaining products or services for personal, family, or household use are entitled to request and obtain from us once per calendar year information about the information that we shared with other businesses for their own direct marketing uses. If applicable, this information would include the categories of information and the names and addresses of those businesses with whom we shared information for the immediately prior calendar year. To obtain this information, please contact us at with "Request for California Privacy Information" in the subject line and in the body of Your message. We will provide the requested information to You at Your email address in response. Please be aware that not all information sharing is covered by the "Shine the Light" requirements, and only information on covered sharing will be included in our response. We may ask for additional information to verify your identity.

Consumer Rights Notice. Under California Civil Code Section 1789.3, we are required to provide California residents with the following specific consumer rights information:

  • This website is owned and operated by ADRICH, INC.

  • Unless otherwise expressly stated, this website is provided without charge.

  • To file a complaint regarding this website or to receive further information regarding use of this website, please send a letter to the address provided in the "Contact" section below or contact us via email at You also may contact the Complaint Assistance Unit of the Division of Consumer Services of California's Department of Consumer Affairs in writing at 400 R Street, Suite 1080, Sacramento, California 95814 or by telephone at (916) 445-1254 or (800) 952-5210.

Online Community Policy

ADRICH's website, blog, Facebook page, Medium site, Twitter page, LinkedIn profile and other digital platforms were created to encourage conversations about the startup industry and our work. We welcome everyone to join the conversation but reserve the right to remove and block users who post content in any of the following categories: graphic, obscene, explicit, abusive or racial comments towards an individual or ADRICH organization. We understand and respect one's right to disagree or offer constructive criticism on viewpoints expressed on this page but will not tolerate personal attacks or harassment, third party advertisements and solicitations for products or services, comments that encourage illegal activity, repeated posts to our page or tagging ADRICH in posts containing content that is completely unrelated to our area of focus. Our online community is meant to build relationships and support our community as a whole. Please respect our organization and each other to reach the full benefits of having this place of conversation.

Third Party Websites

We do not read any of Your private online communications. We encourage You to review the privacy statements of websites You choose to link to from our Services so that You can understand how those websites collect, use and share Your Personal Information. We are not responsible for the privacy statements or other content on websites outside of the Services.

European Union Data Subject Privacy Rights

If you are a European Union data subject, You may have the right to access, free of charge, obtain a paper or electronic copy, review, correct and update all Your Personal Information stored by us, notably to confirm its accuracy. Subject to any relevant legal requirements and exemptions, You may also have the right under certain circumstances to oppose or limit the processing or Your Personal Information or request that certain of Your Personal Information be deleted from our files.

You may also exercise You right to portability of Your Personal Information where (i) the lawful basis for the processing is (a) our contract or (b) Your consent and (ii) such processing is performed through automated means. Please note that such a request may be limited to the sole Personal Information You provided us with or that we hold at that given time and subject to any relevant legal requirements and exemptions, including identity verification procedures.

We will make reasonable efforts to comply with the aforementioned requests, unless such requests are prohibited by law, or there is a legitimate purpose to retain Your Personal Information, in which case we will inform You without undue delay. We reserve the right to verify Your identity before any request relating to Your Personal Information processed by us. Please direct any questions about Your Personal Information using the contact details provided at the end of this Policy.

To exercise a European Union data subject right under this Statement, contact us using the contact details provided at the end of this Statement.

If You are not satisfied with our answer or the way we process Your Personal Information pursuant to this Statement, You may also have the right to lodge a complaint with a data protection authority or a Court of competent jurisdiction. If You reside within the European Union, a list of national data protection authorities can be found here:

The controller of Users' Personal Data collected for the needs of the Services is ADRICH, INC., a Delaware corporation, with its principal office located at 100 S Commons Suite 102, Pittsburgh, PA 15212 (USA) and whose contact details may be found in the "Contact" section below.

ADRICH Privacy practices at a Glance


Operating our business, delivering, improving and customizing our Services. Providing general statistics regarding use of ADRICH Services. Informing You about products and services that You request from us, and informing You of related products or services available from ADRICH and its affiliates or partners. Tracking Your visit within our application and website, in order to determine what services are the most popular. History of requests to exercise rights (access, rectification, deletion, portability).

Lawful basis

Performance of the contract. Legitimate interest. Consent. Legitimate interest. Legal duty.

Relevant Personal Information

First and last name e-mail address, age, gender, ZIP code, credit card number, localization, preferences, interests and favorites. First and last name, email address. Cookies, advertising identifier. First and Last name, email address, gender, Zip Code.

Retention period

10 years after the last accounting or administrative year in which Services were provided to the User. 3 years from the termination of the contract. 3 years from the last interaction with the User. 13 months from the date of deposit of the cookie. 5 years after the last interaction of the User with the legal service or the consumer service or, where applicable, after the date of exercise of the right of opposition.


Updates to this Policy

We may update this Statement at any time to reflect company and customer feedback or to comply with changes in our legal and/or regulatory obligations. We encourage You to periodically review this Statement to be informed of how ADRICH is protecting Your information.

We will post the revised version on the Site, with an updated revision date. Where such changes to our Statement are substantial, we will also notify You by other means prior to the changes taking effect, such as by sending You an email notification. By continuing to use our Services thirty days after such revisions are in effect, You will be deemed to accept and agree to the revisions and to abide by them.


With questions, contact us at:


Attn: General Counsel

Address: 100 S Commons Suite 102, Pittsburgh, PA 15212


Phone: 1.870.600.3038

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