Question 1

What is Adrich?

Accepted Answer

The Adrich Platform creates a stream of real-time product usage data obtained from consumers through a thin, flexible smart label affixed behind a product's regular label or inside a removal band.

The label creates a direct feedback loop with the business via Bluetooth to a consumer mobile app and cloud transmission to the client-accessible dashboard. Data transmissions are either real-time or batched depending on use and the user's proximity to the product.

This platform offers valuable information on consumer behavior, such as who is using the product, where and when it's being used, how frequently it's being used, and when it's running low. This information is provided to businesses in real-time, allowing them to identify their customers' usage patterns and determine if reaching out to them during specific points in their experience (e.g., sending a survey or coupon when they're about to finish a unit) would improve customer retention.

Clients can also use the Consumer Connect feature to interact with users through a two-way communication channel via app notification, email, or text (with opt-in).

Question 2

What does the Adrich smart label track?

Accepted Answer

The Adrich Smart Sensor is applied to the outside of your products. The sensor accurately detects consumption and gives consumers a zero-touch shopping experience when their product runs low. Our technology captures 18 unique parameters that enable a wide range of use cases, including:

Usage
 • Discrepancy – True Behavior vs Self-Reported
 • Time of the Day by Day of the Week
 • Tracking Rate of Consumption and Who the Heavy Users are
 • Frequency of Usage
 • Habits & Regimen - Different usage behaviors across different packages 
 • Usage Frequency by Segment
 • Usage Frequency & Usage Amount by Segment
 • Drill down on the Heavy Users
 • Storage temperature
 • Cross product usage

Marketing
 • New product or new package testing
 • How messaging influences usage
 • How packaging and form factors influence usage
 • How SKUs drive usage

Packaging
 • Compliance with packaging instructions

Our peel-and-stick tag is incredibly flexible in terms of its applications, allowing it to be placed on a variety of surfaces. Additionally, our sensor can be applied either at the manufacturing plant or by the consumer in their own home.

Question 3

How does it work?

Accepted Answer

The Adrich platform consists of intelligent sensing labels, software, the resulting data, and messaging functions.

The intelligent label consists of three sensors that gather different types of data. The first sensor detects motion, distinguishing between usage and non-usage and preventing incorrect readings. The other two sensors are unique and produce characteristics and variables like viscosity. We use this information to calculate the remaining volume. Imagine a label that uses an electronic pulse to see through the product from the outside.

All products utilize the same sensors, but the AI algorithms are tailored specifically for each product. Additionally, the messaging system for consumers utilizes behavior data to send messages at the appropriate time, such as when the product is first used, when it's running low, or after a period of inactivity.

Our consumer platform is equipped with physical smart sensor tags, software, data, and analytics. These sensor tags capture and transmit usage data to the consumer's smart device or phone, which is then sent to Adrich's cloud. The resulting analytics are displayed on our client's dashboard.

The Adrich app is available for consumers to download on their phone. It serves as a way to transmit usage data and also allows for two-way communication between the brand and the consumer.

Question 4

What does the Adrich mobile app do?

Accepted Answer

With the Adrich mobile app, your customers can easily activate the Adrich Smart Labels on your products. You have the option to customize the app with your own brand or integrate it into your existing mobile app using our API.

Question 5

How does Adrich benefit consumers?

Accepted Answer

Adrich offers various benefits for customers, including automated replenishment, interest in connected home products, and insights into their product usage. Additionally, there is customization and personalization of the brand experience, leading to greater value for the customer. For instance, Adrich can help customers comply with their regimens. Furthermore, Adrich's solution contributes to sustainable commerce by using refillable and reusable containers, thereby reducing landfill waste.

Adrich's features include:
 • Convenience: Customers receive alerts for when to refill their product or can enable automatic delivery.
 • Sustainability: Using refillable and reusable containers helps to reduce landfill waste.
 • Personalization: Customers receive personalized offers and instructions on better product use based on their consumption behavior.
 • Higher satisfaction: Customers feel more connected to their favorite brands and are more satisfied with their products.
 • More value: Customers get more out of their products, leading to a greater overall experience.

Learn more here!

Adrich celebrated on Times Square billboard as a Leading 100 Innovative startup

Adrich Support
Find solutions, answers and get help!

Adrich for Market Research

Adrich for Smart Replenishment

Frequently Asked Questions

Frequently Asked Questions

Adrich Setup Video

Adrich Dashboard

Additional Help Resources

Need More Help?

Contact us for support

Learn more here!

Adrich Support Find solutions, answers and get help!

Adrich for Market Research

Adrich for Smart Replenishment

Frequently Asked Questions

Frequently Asked Questions

Adrich Setup Video

Adrich Dashboard

Additional Help Resources

Need More Help?

Contact us for support

Adrich Support
Find solutions, answers and get help!