The Adrich Platform creates a stream of real-time product usage data obtained from consumers through a thin, flexible smart label affixed behind a product's regular label or inside a removal band. The label creates a direct feedback loop with the business via Bluetooth to a consumer mobile app and cloud transmission to the client-accessible dashboard. Data transmissions are either real-time or batched depending on use and the user's proximity to the product. This platform offers valuable information on consumer behavior, such as who is using the product, where and when it's being used, how frequently it's being used, and when it's running low. This information is provided to businesses in real-time, allowing them to identify their customers' usage patterns and determine if reaching out to them during specific points in their experience (e.g., sending a survey or coupon when they're about to finish a unit) would improve customer retention. Clients can also use the Consumer Connect feature to interact with users through a two-way communication channel via app notification, email, or text (with opt-in).