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At Adrich, we have a vision of products that reorder themselves based on actual usage.


eMarketing Association Video Interview with Adhithi Aji, Founder and President of Adrich 

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Adrich is a consumer insights and smart replenishment platform powered by AI and IoT. Our goal is to help brands and retailers build better products, deepen consumer engagement and accelerate the adoption of refill consumables.
We are powering new levels of post-purchase consumer insights and smart auto-reordering solutions for the largest brands in the world with patented technology and ecommerce partnerships.
With Adrich, brands gain a much better understanding of how consumers interact with their products through post-purchase consumption data such as usage patterns and when product levels run low. These new behavioral insights are leading to improved consumer experiences, sales and marketing optimization, and predictive brand growth.
Our end-to-end solution is powered by proprietary machine learning algorithms, coupled with real-time analytics that are captured through our easy to use smart trackers, mobile app and cloud portal.
Adrich is headquartered in Pittsburgh, PA and backed by Sony Innovation Lab, Plug & Play Ventures, Idea Fund Partners and XRC Labs. Adrich is used by 15 Fortune 500 Consumer Packaged Goods companies.

Our Team

Coming from very tech-focused backgrounds, with experience in product management, electrical engineering and supply chain management, CEO, Adhithi Aji and the Adrich team saw the importance of data and the role it played in understanding consumers.
In the tech world, data is easily acquired, analyzed and used to engage with customers, whether it be for product development, marketing, or sales. The team set out to bring this same data-driven marketing and product development strategy to the CPG world.
With the team's diverse understanding of industry, business and technical knowledge, Adrich has been able to bring to market a cutting-edge innovation in IoT Connected eCommerce Technology which empowers brand owners with a smarter way to connect with their consumers.

Leadership and Board


Adhithi Aji 
Founder & President of Adrich

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Manish Sinha
CTO of L'Oreal


Eric Boduch

Co-Founder of

Backed By

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