World's First Connected Smart Consumer Platform
The next generation of consumer understanding, providing
post-sales analytics and consumer engagement.
Trusted By
Adrich is a post-purchase consumer insights company
You know how consumers plan and shop, but what happens when the product leaves the store?
In a world where consumers are inundated with various product choices and options, Adrich helps brands differentiate their products in the marketplace by giving the "where", "why" and "when" in understanding product consumption.
Adrich also empowers brand owners with a consumer engagement tool that helps create unique consumer experiences through personalized promotions and convenient, automatic replenishment to drive customer loyalty and satisfaction.
What We Do
We specialize in the design and deployment of the world's first Connected Smart Consumer Platform, unveiling true qualitative and quantitative consumer usage data.
Our end-to-end solution is powered by proprietary machine learning algorithms, coupled with real-time analytics that are captured through our smart consumption labels. The output is an incomparable perspective into True Consumer Usage Behaviors. With Adrich, brands can now better understand their product and their consumers, providing a means to increased consumer satisfaction, sales and marketing optimization, and predictive consumer insights for continued brand growth.
OUR SOLUTION
MARKET RESEARCH
We work with national and global market research firms to offer a more accurate and passive method for consumer usage tracking for various sample sizes.
CONNECTED E-COMMERCE
Products can now "tell" users when they are running low and offer them the option to reorder. Brands are now able to communicate directly with their consumers to offer promotions, gain insights on products and track usage for replenishment.
B2B REPLENISHMENT
Similar to the connected E-Commerce approach, we enable brands to re-order supplies and products from their partners, through automated re-order based on product consumption.
Real-Time Feedback
Get real-time feedback, inclusive usage information, and communication at point of use.
Need-Based Replenishment
Eliminate waste and increase retention by targeting only consumers at fulfillment point.
Continually-Validated Innovation
Perform usage-based testing throughout your product's lifecycle.
See why customers love us!
Adrich is proud to work with some of the leading consumer brands.
ABOUT US
Coming from very tech-focused backgrounds, with experience in product management, electrical engineering and supply chain management, CEO, Adhithi Aji and the Adrich team saw the importance of data and the role it played in understanding consumers.
In the tech world, data is easily acquired, analyzed and used to engage with customers, whether it be for product development, marketing, or sales. The team set out to bring this same data-driven marketing and product development strategy to the CPG world.
With the team's diverse understanding of industry, business and technical knowledge, Adrich has been able to bring to market a cutting-edge innovation which empowers brand owners with a smarter way to connect with their consumers.
Board Members
Manish Sinha
CTO of L'Oreal
