Moving Brands and Consumers Into a Smart-Replenishment World
Solving Brand Challenges and Meeting Consumer Expectation
The Post-Purchase Consumer Insights Problem
Consumer brands still face the fundamental challenge of having to make significant decisions based on limited consumer insights.
In today’s uncertain economy and environment of shifting consumer demand and usage behavior, it’s even more important to find new sources of insights that can boost marketing productivity, grow sales and deepen consumer engagement.
With limited visibility beyond the retail store, brands struggle to understand consumer usage patterns and behaviors.
Accurate post-purchase consumption-based behavioral data is the missing component in high-stakes consumer product development and marketing decisions. As a result, the world’s most respected brands are making big decisions based on incomplete -- or worse -- the wrong data.
The Subscription and Auto Replenishment Problem
Today's subscription services are averaging 40% churn because schedule-based subscription programs send consumers either more product than they need or send too late after product runs out. Steep acquisition costs and high churn rates make sustainable reuse programs hard to manage.
The flaw of traditional subscriptions comes down to one primary factor: they are not based on actual consumption.
A win-win for brands and consumers
Brands benefit from a richer understanding of consumer behavior and better results such as increased LTV and ROI. For consumers, smart replenishment brings added convenience and a more positive environmental impact.
We believe this is a major reason why:
-
85% of new products fail in their first year.
-
There is a 48% error rate in demand planning and reduction.
-
Subscription programs have 50% churn because they don't match actual consumption.
-
Unexpected usage patterns are missed.
Even though large consumer brands spend $ hundreds of millions on market research annually.
Top CPG Brands Choose Adrich
.png)
.png)
Adrich's IoT tech platform allows any brand to build a stronger 1:1 relationship with its consumers by better meeting their needs. Whether it’s through Consumer Insights, Smart Auto-Replenishment, or Regimen Compliance, you will never lose a customer.
BACKED BY
“We are impressed with what the company has rapidly achieved, both in terms of their early traction in the market and the technology that they have developed."
Toshimoto Mitomo, Senior Investment Executive
